Carefully Curated Collections
Fearless Formulas
Reality-Tested | Cruelty-Free | Paraben-Free
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All-in-Wonder™ Concealer + Foundation
Regular price $45Regular priceUnit price / perSale price $45New -
NewMoistureWiser™
4.5Rated 4.5 out of 5 stars343 ReviewsRegular price $47Regular priceUnit price / perSale price $47New -
Best for Lash™ Mascara
3.0Rated 3.0 out of 5 stars1 ReviewRegular price $39Regular priceUnit price / perSale price $39New -
Best sellerLuxury Concealer
4.2Rated 4.2 out of 5 stars30,022 ReviewsRegular price $39Regular priceUnit price / perSale price $39Best seller
Solution-Focused Sets
Wrinkles | Dark Circles | Dark Spots
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Save 28%Dark Circle Duo
4.2Rated 4.2 out of 5 stars18 ReviewsRegular price $84Regular priceUnit price / per$118Sale price $84Save 28% -
Save 33%Total Package Set
4.3Rated 4.3 out of 5 stars4 ReviewsRegular price $357Regular priceUnit price / per$535Sale price $357Save 33% -
Save 15%Morning Essentials
4.8Rated 4.8 out of 5 stars8 ReviewsRegular price $119Regular priceUnit price / per$140Sale price $119Save 15% -
Save 15%Nighttime Nourishers
4.8Rated 4.8 out of 5 stars5 ReviewsRegular price $141Regular priceUnit price / per$166Sale price $141Save 15%
Reality Tested by Over One Million Mature Women
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Luxury Concealer


This is absolutely the BEST under eye concealer I have ever used! It doesn't settle in your creases at all. I'm 57 years old and it works beautifully on my skin. I HIGHLY recommend.
Jana C. Verified Buyer
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Apple Stem Cell Cream


This works. Made a difference in my forehead wrinkles and smile lines after 2 months of use. I'm 68 and love the brightness and smoothness of my skin.
GinaLoretta H. Verified Buyer
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Citrus Stem Cell Serum


Has done wonders for the elasticity and the coloring of my skin! I look so much younger. I am getting to where I don't even need makeup at 40 yrs old! I swear by this stuff!
Kara C. Verified Buyer
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Latest Articles
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How Sugar Ages Your Skin (and What to Do About It)
You know that feeling when you spot a mouth-watering slice of cake and think, “I deserve this”? A well-deserved treat is fabulous — no judgment! But if sugary treats are...
How Sugar Ages Your Skin (and What to Do About It)
You know that feeling when you spot a mouth-watering slice of cake and think, “I deserve this”? A well-deserved treat is fabulous — no judgment! But if sugary treats are...
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Best Mascara Tips for Women Over 40: Say Goodby...
Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...
Best Mascara Tips for Women Over 40: Say Goodby...
Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...
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6 Subtle Beauty Tweaks to Look Instantly Freshe...
Who says you can’t look fresh, refined, and radiant at any age? Life after 40 brings wisdom, boldness, and personality. Wanting to enhance your look? That’s not vanity. That’s self-care!...
6 Subtle Beauty Tweaks to Look Instantly Freshe...
Who says you can’t look fresh, refined, and radiant at any age? Life after 40 brings wisdom, boldness, and personality. Wanting to enhance your look? That’s not vanity. That’s self-care!...












