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Rated 4.5 out of 5 stars
554 Reviews

Fièra Bakuchiol Rejuvenating Facial Treatment

Fièra Bakuchiol Rejuvenating Facial Treatment

Retinol-Alternative | Gentle | Anti-Aging

30ML / 1 FL OZ.

  • Gentle retinol-alternative daily face serum
  • Visibly smooths fine lines & wrinkles
  • Reduces the appearance of discoloration
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  • Estimated Ship Date:

    Tue, June 25
  • Free Shipping Over $25

  • 30-Day Money Back Guarantee


  • Bakuchiol visibly smoothes skin as effectively as retinol but without the peeling and irritation
  • Licorice root evens out skin’s appearance, visibly fading dark spots, hyperpigmentation and even acnes scars
  • Squalane & hyaluronic acid increase hydration and moisturize for visibly smoother, firmer looking skin
  • Antioxidants protect skin against environmental damage that causes rapid aging
  • Pairs well over serums and under SPF products
  • Does not increase sun sensitivity like retinol 
  • Fragrance-free, paraben-free, cruelty-free


Aqua/Water/Eau, Glycerin, Squalane, Cetearyl Olivate, Sorbitan Olivate, Bakuchiol, Sodium Hyaluronate, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Carbomer, Dimethicone, C15-19 Alkane, Sodium Hydroxide, Tetrasodium Glutamate Diacetate, Tocopherol, Phenoxyethanol, Ethylhexylglycerin, Xanthan Gum.

How to use

Step 1: Cleanse with a gentle, hydrating cleanser. 

Step 2: Gently apply 1-2 pumps onto the face and chest and smooth in an upwards motion

Step 3: Follow up with your moisturizer and SPF as usual.

Shipping & Returns

We are pleased to offer free shipping on every order over $25.

Returns or Exchanges
To ensure your full satisfaction, every purchase is backed by our 30-day money-back guarantee. If for any reason you are unsatisfied with your order, you may return it for a full refund, or exchange it for another product, no questions asked. Customers are responsible for any return shipping. For details on how to process a return or exchange, visit our FAQs.

  • Formulated in the USA
  • Non GMO
  • Cruelty Free
  • Paraben Free
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A scientifically-backed way to look younger, longer.

Finally… a retinol alternative that’s effective and gentle on mature skin! Fièra’s Rejuvenating Facial Treatment combines the of Bakuchiol with super moisturizers and antioxidants to visibly smooth skin while reducing the appearance of discoloration and dark spots.


Mass Market Retionol Treatments

Fièra’s Bakuchiol Treatment

  • Ingredients

  • Mass Market Retionol Treatments

    Retionol treatments helps to stimulate collagen production to visibly correct and delay the signs of aging

  • Fièra’s Bakuchiol Treatment

    Bakuchiol helps to stimulate collagen production to visibly correct and delay the signs of aging

  • Formula

  • Mass Market Retionol Treatments

    Mass market formula made for all ages (recommended for age 20+)

  • Fièra’s Bakuchiol Treatment

    Formulated with additional ingredients to visibly improve pre-existing 40+ skin concerns

  • Anti-Aging

  • Mass Market Retionol Treatments

    Effective, but notorious for irritating the skin and have to be used cautiously

  • Fièra’s Bakuchiol Treatment

    Proven to be as effective as retinol with little to no irritation to the skin

  • Gentleness

  • Mass Market Retionol Treatments

    Causes skin to purge (peel and flake)

  • Fièra’s Bakuchiol Treatment

    Fewer reports of facial skin scaling and stinging

  • Tolerance

  • Mass Market Retionol Treatments

    Must be introduced to the skin slowly and build up tolerance (no daily use to start)

  • Fièra’s Bakuchiol Treatment

    Can be added to your daily routine without having to build up tolerance

  • Sensitivity

  • Mass Market Retionol Treatments

    Increases skin’s sensitivity to the sun

  • Fièra’s Bakuchiol Treatment

    Does not increase sun sensitivity and is stable in sunlight

  • Usage

  • Mass Market Retionol Treatments

    Recommended use: no more than once per day

  • Fièra’s Bakuchiol Treatment

    Safe to use morning and night


Scientifically-proven ingredients for firmer, brighter, and younger-looking skin

  • Bakuchiol

    Visibly diminishes wrinkles and even skin tone

    As we age, our collagen decreases, causing lines, wrinkles, and dark spots to build up. Bakuchiol increases collagen production and decreases collagen loss and is a powerful antioxidant. The result? Visibly smoother skin and a more even-looking skin tone, and skin that stays healthy-looking for longer.

  • Squalane

    Helps to visibly plump & firm

    Compatible with all skin types and skin conditions, squalane is an effective moisturizer that helps visibly plump and firm the skin and smooth the appearance of lines and wrinkles.

  • Licorice Root Extract

    Brightens and evens out skin’s appearance

    A safe and gentle skin-lightening ingredient, Licorice root extract helps to visibly brighten and even skin tone, fade the appearance of dark spots, hyperpigmentation and even acne scars.

  • Glycerin

    Hydrates & helps to tighten skin’s appearance

    Glycerin delivers much-needed hydration to mature skin and improves skin barrier function, protecting against irritation and locking in moisture for visibly smoother, tighter, glowing skin.

  • Camellia Sinensis (White Tea) Leaf Extract

    Delay visible signs of aging

    Antioxidants like white tea, bakuchiol and licorice root have powerful anti-aging benefits. They help protect skin from damage caused by UV, pollution, and other free radicals, preserving skin’s youthful appearance.

Phase 1:

Softness you can feel

Start your daytime and/or nighttime routine with silky smooth and soft skin. It’s a difference you can see and feel instantly.

Phase 2:

Diminish the appearance of wrinkles and fine lines

Each day your skin cells get healthier and more hydrated. As it tightens and your skin “plumps”, the appearance of wrinkles, fine lines, and crows feet are less visible and seem to melt away.

Phase 3:

Visibly brighten and even skin tone

With each application, you’re giving your skin proven ingredients to visibly brighten your eyes, fade away dark spots, and revitalize your youthful glow

Phase 4:

Look younger longer

What seems like magic is just the modern miracle of skincare science. Using powerful, proven ingredients daily helps both visibly correct the signs of aging and make your skin look younger longer.

Rated 4.5 out of 5 stars
Based on 554 reviews
Total 5 star reviews: 404 Total 4 star reviews: 79 Total 3 star reviews: 44 Total 2 star reviews: 6 Total 1 star reviews: 21
87%would recommend this product
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554 reviews
  • MD
    Mima DeLuca D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Very creamy

    I’m so glad that Feria created a creamy rejuvenated facial cream. This facial treatment works so well on my skin. It softens my tiny lines on my forehead and around my deep laugh lines. I never get any skin irritation or redness. It’s gentle, yet it does its job on my skin! I use all of Féria’s products, and so happy to be a Féria customer!

  • PB
    Patricia B.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    4 weeks ago
    I started using the concealer in light then also purchased the bisque. I am also using the apple stem cream which is l love. I will turn 65 in 5 wks and I just wanted to finally start taking care of my skin

    I like this product. I use this and follow with apple stem cream. Makes my skin feel fresh, not sticky. I also use the concealer as a foundation. Then I highlight with Channel bronzer and Laura Geller blush. I turn 65 in a few weeks and wanted to start taking care of my skin finally.

  • SL
    Sandra L.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    I love the texture and

    I love the texture and smoothness of this Serum. It’s perfect to put on before your Vitamin C serum by Fiera. I’m a baby boomer, and a Skincare Consultant for 20 years. And I’m seeing lines around my mouth are gone after using the whole Fiera line faithfully for 4 months. This serum just makes me so happy, this is skincare for over 40. Thank you Fiera!!

  • ER
    Elaine R.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    11 months ago
    I am still perfoming at

    I am still perfoming at 83 years young so have to look my best.

    I find the Fiera Rejuvenating Facial Cream has helped to relax and smooth the lines on my face.

    I have been using many of the Fiera products, Concealer, Eye Cream, Neck Cream and Apple Stem Cell Cream and love the results, a younger and more vibrant looking me!

  • PM
    Patricia M.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    11 months ago
    66 year young

    Love little goes a long way. And absorbs quickly. No greasy feel to skin. And no break outs. I have combo skin and I love this face cream

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