Our Story


How it started...

Our story started with an awakening to the corporate greed in a billion-dollar beauty industry… and a desire to go against it.

It’s not hard to see that the beauty industry is corrupt. While there’s no such thing as “perfect”, that’s the last thing the industry wants you to believe. Instead, they showcase 20-year-old photoshopped runway models and create an unattainable and unrealistic image for young women. Why? Because it puts more money in their pockets.


But more importantly, it makes it almost impossible for women of all ages to feel comfortable in their own bodies.

As women age, it becomes even more complicated. The products you see in retail stores are almost never formulated for women with mature skin. Even if they claim to be “anti-aging”, they’re still designed for younger women who don’t yet show any signs of aging. We know first-hand, what works for a woman in her 20s or 30s is NOT going to work for a woman in her 50s, 60s, and beyond.

This is why we created Fièra Cosmetics… for women 40 and over who are fed up with watching their cabinets fill up with overpriced products that simply don’t work for their skin. For women who don’t just want to prevent future signs of aging, but actually reduce the signs of aging that are already visible, and improve their skin over time.



How it’s going…

We are proud to say that not only have we truly delivered on our promises to help hundreds of thousands of mature women improve the look and health of their skin with our products… but our customers have helped fuel our mission.

We’re committed to celebrating the beauty of aging, and showing the world that women over 40 deserve to be fairly served by and represented in the beauty industry.


Fièra continues to go against the greed in this industry, praying on insecurities with false promises and overpriced products that don’t work.

That’s why we use real women ages 40 and above in our advertising. We use actual customers with real testimonials, and mature women who have seen first-hand just how effective our products really are. This representation gives women realistic expectations of the results they can achieve using our products.

Our ecommerce model means that we don’t pay retail giants for shelf space where the prime spots go to the highest bidder. We’ve cut out the middle-man and put that money where it matters… into scientifically-proven ingredients that help women regain their skin's long-term health and beauty.

We’re incredibly proud to have a growing group of customers, ambassadors and models who feel empowered to look and feel their best at every age, and who are inspiring others to do the same.


Fièra Customers
Are Making A Difference!

With every purchase, we automatically donate a meal to a person in need.

Meals Donated By Fiera So Far