Latest Blog Posts
Not only do we want you to look good - we want you to feel good, too.
The Telltale Signs of Youthful Skin (and how to achieve them)
Youthful, radiant skin is a timeless aspiration for many. While aging is a natural part of life, there are ways to embrace a more youthful appearance and enhance your skin's...
A Comprehensive Guide to Your Daily Skincare Routine
Do you dream of having radiant and flawless skin? Well, you're not alone! Many factors contribute to the condition of your skin, and it's not just about your DNA. According...
Bakuchiol: The Natural Alternative for Youthful-Looking Skin
In the quest for ageless beauty, mature women are often provided with a myriad of skincare products promising miraculous results. While many turn to retinol, a potent anti-aging ingredient, its...
Cream-Based Makeup Is a Great Option for Women Over 40: Here's Why
If you're over 40, it's time to switch to cream-based makeup. Cream-based makeup provides good coverage while still looking natural and helps moisturize the skin. This is important as our...
Why the Hype Around Hyaluronic Acid is Well-Deserved
When shopping for skincare products, you’ve likely heard about a key ingredient called hyaluronic acid. It’s a naturally-occurring molecule that is present in your body, mostly in your skin. And...
4 Tips for Getting the Most from Your Vitamin C Serum
Vitamin C is one of the best nutrients for your body as well as your skin. While you should also include it in your diet for good health, in your...
Makeup Trends to Avoid After 40
If you're in your 40s or beyond, you've most likely reached a point in your life where specific trends just don't cut it anymore. After 4+ decades, you've seen them...
Best Daily Skincare Tips for Mature Skin
When you’re in your 40s and beyond, you can still look amazing with the right skincare regimen. Today’s mothers and grandmothers look younger than ever thanks to what we know...
6 Things Attractive Older Women Do Everyday
Growing older is a fact of life, one that beats the alternative. Still, it may be hard for you to embrace your age when all you do is look back....
How to Stack Your Skincare
You probably know that your morning skincare routine should start with cleansing. But what steps should follow after that? It’s important to know how to stack your skincare, especially for...
5 Signs It's Time to Switch to Cream Makeup
You might not act your age, but do you want to look it? Of course not! That begs the question then...why are you still doing your makeup the same way?...
5 Tips for Creaseless Concealer Application
Tired of your concealer making your under-eye creases stand out? As your skin ages, the tricks you used to minimize imperfections and enhance your assets no longer apply. Instead, they...
5 Big Questions You Should Ask the Big Beauty Brands
The beauty industry is a huge one, one that continues to experience astronomical growth. Women everywhere are concerned with making their skin look healthy and youthful, and they’ll do just...
How to Correct & Conceal Signs of Aging Around the Eyes
As we age, the delicate skin around our eyes begins to thin. In doing so, it becomes more prone to wrinkles and lines. When that happens, you start losing confidence....
Daily Habits You Need for a More Youthful-Looking Neck and Chest
Once you start moving into your 40s, your skin really starts changing.
What Antioxidants Can Do for Your Skin
Everyone is always talking about antioxidants, and they’ve often been a buzzword in skincare.
5 Ways to Appear Younger Than You Are
Want to know how to look younger? These five tips will help you achieve a youthful appearance.
3 Game-Changing Beauty Habits to Start Now
When it comes to health and beauty, little changes and habits add up, especially in the long run.
How to Protect and Prevent Sun Damage with More Than Sunscreen and Shade
Few things feel as nice as a sunny day, but your skin may beg to differ; sun damage can occur even if you don’t get a sunburn and, when left...
Plant Stem Cells in Skin Care- Do They Really Work?
Many brands have started adopting the use of plant stem cells into their products. But does the science support the benefits of plant stem cells, or is this just another...
5 Beauty and Health Benefits of Vitamin C
Vitamin C is often thought of as the way to ward off the common cold. But did you know that it has so many more beauty and health benefits?
8 Tips to Give Your Eyes a Natural Lift
Eyes are said to be the windows to the soul. They are one of the first things people notice about you, so you always want them to look their best.
Why Cream Makeup is Better for Mature Skin
As we age, the products we know and love begin to interact differently with our skin. Maybe the powder makeup products you stood by for years just aren’t cutting it anymore. Here’s why.
Skincare Routine According to the Climate in Your Area
We all know that weather can have some pretty dramatic effects on our skin, especially as we age. This is also true for the overall climate we live in.
Affirmations According to Your Age
The number one way to boost your mood on an off day is to perform a little self care.
Why the Summertime Makes or Breaks Your Skin's Look
Summer comes with days in the sunshine, the chance to warm your skin for the first time in months, and maybe even a trip to sit on a beach and...
Why Does Your Neck Change as You Age? (and How to Prevent it)
The neck is one of the areas mature women notice changing the most as they age. Why does this change occur, and is there anything to do to restore youthful looking...
Five Things that Could be Causing Redness on the Face (and How to Treat Them)
With aging comes changes in our skin. Wrinkles and age spots are expected, but what about redness? Why does it occur and how do we treat it?
How to Take Advantage of the Newest Fièra Sale
Check out this blog to find out how to take advantage of the newest Fièra sale so you can get all the products you love for a price that you love...
10 Affirmations to Practice Each Morning
Practicing certain daily affirmations can help to reverse that negative self-talk and convince you of the truth: that you’re gorgeous inside and out! Here are ten daily affirmations to practice to boost...
Spotlight on Hyaluronic Acid
Acid in your skincare? It sounds scientific, but it's actually completely natural. Hyaluronic acid is a naturally occurring molecule in your skin that helps to preserve its youthful appearance.
How to Avoid Makeup Meltdown - 4 Easy Steps
Just picture it, you’re halfway through your day and you glance in the mirror. Your makeup is smudged or fading and you have no time for touch ups. Let's learn to...
How to Clean Your Brushes
Have you been cleaning your brushes often enough? Maybe not. Here’s how to clean your makeup brushes without damaging them.
Top Tips to Keep Your Skin Hydrated in Summer Heat
The summer is supposed to be about relaxing and unwinding with friends, so here are some simple tips to keep your skin hydrated while you take a load off.
Things to Look For In a Good Moisturizer
What sets a good moisturizer away from a mediocre moisturizer? The answer is in the ingredients.
The Effects of Menopause On the Skin
Menopause is called “the change” for a reason, and it can have a huge impact on your skin! Here are just some of the changes and what you can do...
Our Favorite Concealer Tips From Customers
Some of the best advice comes from real clients, so let’s see what our customers recommend everyone do with our concealer!
Why You Should Be Using a Separate Neck Cream
Your face and neck both need some special attention. Here’s why you should have two creams for two different jobs.
Five Things to Consider When Shopping for Serum
There’s a lot to take into account when shopping for any new item to add to your skincare routine, so here’s a list of five things to consider when shopping...
Multi-Use Makeup - What Can Double as What
Just because makeup has one intended use doesn’t mean it can’t do another product’s job just as well in a pinch or on the regular! Here’s some of our favorites.
3 DIY Mask and Scrub Recipes for the Face and Neck
A great part of a day spent treating yourself can be a face mask or scrub. Here are some of our favorite DIY mask and scrub recipes!