• Formulated in the USA

  • Non

  • Cruelty

  • Paraben

The Fièra difference

Finally, a first-of-its-kind concealer for women over 40 that actually works.

Tired of wasting money on makeup that doesn’t ever work because it was designed for, modeled by, and tested on younger, less "textured" skin?

Or frustrated after trying a product in store having it look perfect, but only an hour later see that it’s dried out, settled into your fine lines, and actually highlighted your wrinkles even more?

You don’t have to wear makeup that makes beautiful you look older than you are. These "one-age-fits-all" makeup products actually work against your skin type. Fièra Luxury Concealer is a full coverage concealer designed for women over 40 so it’s not heavy or cakey and never settles into those fine lines.

Mature skin doesn’t have to look “mature” anymore.

Smooth & beautiful results

Trusted and used by more than 225,000 women worldwide!

*Results may vary and are dependent on a variety of factors

Kathy P. Verified Buyer


I have been impressed with every aspect of the concealer. Although, I side it as full face makeup. I can actually see a difference in my skin. I’m very excited and hopeful for this product. I’m 71.

Patrica B. Verified Buyer

Great product

It does a fabulous job of covering age spots and fine lines. The attached picture shows half of my face without any foundation and the other half with the Fiera concealer. I will be 67 in April.

Judy U. Verified Buyer


The key to concealer and foundation on aging skin, is moisture. The first time I used it, I went grocery shopping, and the guy who carried out our groceries, thought I was in my 20s!

This is truly one of theeee best products I have ever purchased! Gives a great illuminating coverage without looking heavy. This is all I wear instead of a foundation. I’m in my 40s so I’m saying this as a person who needs some coverage. Love it and this is a good price.

~ Ellie F

Premium makeup &
skincare in one product

Make your esthetician smile when
she sees you.

Why does Fièra’s Luxury Concealer combine both makeup and anti-aging skincare in a single product?

Because it’s not just about "covering up" anymore, but glowing from the inside out!

Mass market makeup is about one-age-fits all and photoshopped cover photos, while Fièra believes aging is beautiful, but that 40+ year-old skin does need special care. Both on the surface and "behind the scenes".

Which is why we include premium skincare ingredients which over time lighten and reduce the appearance of dark spots or circles, hydrate and draw moisture to the skin, while giving skin a plump and dewey appearance once again!

Fièra’S 40+ FORMULA

Mass market makeup
one age fits all concealers

Fièra’s first-ever
over 40 luxury concealer

  • Formulation

  • Mass market makeup Mass market formula made for younger, smoother, “wrinkle-free” skin
  • Fièra luxury concealer Formulated specifically for 40+ year-old skin that has more texture, dark spots, or wrinkles
  • Usage

  • Mass market makeup Requires you to buy and wear foundation
  • Fièra luxury concealer Worn as an easy 2-in-1 concealer and foundation
  • Coverage

  • Mass market makeup Heavy full coverage formula that settles, cakes, and dries into creases and lines on skin
  • Fièra luxury concealer Light, all-day, full coverage formula that doesn’t dry and stays out of those fine lines
  • Longevity

  • Mass market makeup Within hours it’s like a highlighter for wrinkles around mouth and eyes
  • Fièra luxury concealer Reduces the appearance of dark undereye circles, crows feet, smile lines, and mouth wrinkles all day long
  • Pigment

  • Mass market makeup Pigments are too light and don’t cover enhanced dark circles or dark spots
  • Fièra luxury concealer More pigment so it covers dark spots, dark circles, or blotchy complexion without being thick and cakey
  • Feel

  • Mass market makeup Feels sticky, heavy, or drying on the skin
  • Fièra luxury concealer Feels hydrating and completely weightless, like your own skin
  • Anti-Aging

  • Mass market makeup No anti-aging ingredients, just a concealer
  • Fièra luxury concealer Has premium skin-care ingredients built in

How to use / 
tips & tricks

Step 1:


For best results and maximum moisture retention, apply to a clean, well-moisturized face. After washing, we recommend using the Fièra skin care line to deeply moisturize and nourish your face and neck, creating a beautiful base to apply your makeup.

Step 2:

Warm It Up & Apply

Warming up concealer is an old “beauty department secret” for better blending. You can place the tube in warm water, or warm concealer between your fingers or on the back of your hand. Remember, a little goes a long way. Apply with a brush, blender, or your fingers over any problem areas or imperfections, then blend into the skin

Step 3:

Choose Your Coverage

For full-face long lasting coverage, apply more Fièra concealer to the face and blend over the entire area as a foundation. Or, simply use as an under-eye or spot concealer.

Step 4:

Enjoy Ageless Beauty

Go about your day without worrying about any drying, settling, or it getting cakey. Enjoy ageless beauty and all the “you look so good!” compliments.

Active skin care ingredients

6 scientifically proven ingredients
for firmer, brighter, and
younger-looking skin…

  • Hydrate & tighten

    Sodium Hyaluronate

    This sodium salt holds more water than any other natural substance, up to 1000x its weight in water! Which means maximum hydration and visibly tighter, more healthy skin.

  • Improve appearance

    Vitamin C

    Vitamin C is legendary in the skin care world. This powerful antioxidant helps visibly improve skin tone, texture, hydration and reduce the visible signs of aging.

  • Achieve a youthful looking complexion

    Hydrolyzed Collagen

    Collagen makes up 75% of your skin! This high-quality collagen helps dry and damaged skin achieve a dewy, fresh, and more youthful look and feel.

  • Restore smooth skin


    Lecithin is a super moisturizer and conditioner for your skin. It helps restore skin's smooth and soft appearance and helps reduce the visible signs of aging.

  • Reduce the appearance of sun damage

    Vitamin E

    Vitamin E is a potent antioxidant and is included in our product to help soothe the skin and reduce the appearance of sun damage.

  • Visibly Reduce Dark Circles


    Haloxy, the "dark under-eye circle" remover, is one of the world’s most popular anti-aging ingredients. It helps lighten and fade the appearance of dark circles and bags under eyes.

View All Ingredients

Fièra Luxury Concealer X

Water (Aqua), Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Ozokerite, Phytosteryl Macadamiate, Silica Dimethyl Silylate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Hydrolyzed Collagen, Sodium Hyaluronate, Lecithin, Magnesium Ascorbyl Phosphate, Tocopherol, Glycerin, Steareth-20, Chrysin, N-Hydroxysuccinimide, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Phenoxyethanol, Ethylhexylglycerin, [+/- (May Contain): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)].

How Fièra Luxury
Concealer works

Phase 1:

Confidence with full coverage

Start your day with gorgeously full coverage, making wrinkles, fine lines, and dark spots and circles blend in and “disappear” in a near-instant.

Phase 2:

Never worry about settling

Hours later, while most concealers tend to settle into fine lines, making them look even more pronounced, Fièra Concealer does not - ensuring a beautiful, even, and smooth looking face.

Phase 3:

Gives Skin Strength

Throughout the day, because of powerful antioxidants, our products help visibly reduce the signs of environmental stress and give your skin a powerful moisture barrier.

Phase 4:

Skincare working behind the scenes

And finally, while you not only get a near-perfect coverage within seconds, but you also get smoother, brighter and younger-looking skin with prolonged use.

30 Day Money Back

We’re so confident you'll love our Fièra products we offer a 30 day money back guarantee.
If you're not satisfied with your purchase simply return the items back to us for a full refund less the costs of shipping and handling.

Buy Now


Shop Fièra essentials. Browse our collection of best selling luxury products.

Fièra Apple Stem
Cell Cream

See Details

Fièra HD Matte
Finishing Powder

See Details

Fièra Citrus
Stem C Serum

See Details

Fièra Multi-Effect Neck
+ Décolletage Cream

See Details

Fièra Bakuchiol Firming
Eye Cream

See Details

Fièra Bakuchiol
Facial Treatment

See Details

Fièra Bakuchiol Firming
Eye Cream

See Details

Fièra Bakuchiol
Facial Treatment

See Details

What Our
Customers Say

Here is what our customers had to say
about Fièra Products.