• Formulated in the USA

  • Non

  • Cruelty

  • Paraben


Skincare that actually works for mature skin, because it was designed for mature skin.

If as you’ve gotten older, you’ve also grown more skeptical about skincare, especially for a textured type of skin, you’re not alone and you’re certainly not crazy.

Many "mass market" beauty brands put revenue before results. They promote a generic "one-formula-fits-all-ages'' cosmetics line that unfortunately over promises and under delivers.

That’s because mature skin requires a different formula than a 20-something. A cream that absorbs quickly on smooth youthful skin, might feel thick, greasy, and sit atop textured skin. Not all creams are created equal, no matter how big the brand is. Fiera’s Bakuchiol Firming Eye Cream works because it was designed for and tested on women over 40.

Mature skin doesn’t have to look "mature" anymore.


Trusted and used by more than 225,000 women worldwide!

Arlene B. Verified Buyer

Love all the Fiera products ….each one compliments the other. I am more than thrilled with the results after using for only 10 days ….the results are truly amazing considering I am 75 years old! Thank you Fiera.

Diane H. Verified Buyer

I love all of the Fiera products! I’m 62 years young and have been using them for 2 weeks now. My skin is looking so much younger. The lines are fading around my mouth and forehead. Love the Apple cream makes my skin so soft. Also the texture is much better.

Alecia M. Verified Buyer

I am in love with all of the products I purchased and will purchase again. I hate to be selfish, but almost wish I could keep this my best kept secret! More have asked "what have you done?" as my skin has never looked better! Thank you so much for sharing this with us!


A scientifically-backed way to look younger, longer.

Science Proves Your Skin Is Different

This breakthrough sensitive-skin-approved formula packs a punch with plant-derived Bukachiol, flaxseed oil and licorice root to smooth the appearance of lines and crow’s feet and improve tone and texture. Not only does it work to visibly improve existing signs of aging on more mature, textured skin; potent antioxidants keep the skin looking and feeling healthy.

Because it’s not just about looking younger, but looking younger longer!
Mass market cosmetics are about “one-formula-fits-all-ages'' and photoshopped cover photos, while Fièra believes aging is beautiful, but that 40+ year-old skin does need special care. Both on the surface and “behind the scenes”.

Which is why we combine restorative skincare ingredients and the latest in anti-aging science to not only delay the visible signs of aging, but correct them at the same time. By increasing cell turnover, you’ll lighten and fade the appearance dark spots, reduce the appearance of wrinkles and fine lines, and restore that youthful glow to make your eyes sparkle.


Mass Market
One Age Fits All Eye Creams

Fièra’s first-ever
Over 40 Bakuchiol Eye Cream

  • Ingredients

  • Mass market No anti-aging ingredients, often just a moisturizer
  • Fièra Bakuchiol Eye Cream Bakuchiol increases cell turnover to visibly reduce the signs of aging
  • Formula

  • Mass market Mass market formula made for younger, smoother, “wrinkle-free” skin
  • Fièra Bakuchiol Eye Cream Formulated specifically for 40+ year-old skin that has more texture, dryness, dark spots, or wrinkles
  • Feel

  • Mass market Thick, heavy, and greasy feeling formula
  • Fièra Bakuchiol Eye Cream Feels light and leaves skin glowing and radiant
  • Absorption

  • Mass market Absorbs slow on textured, mature skin
  • Fièra Bakuchiol Eye Cream Absorbs instantly and “plumps the skin” so your makeup goes on flawlessly
  • Fragrance

  • Mass market Overwhelmingly strong fragrance
  • Fièra Bakuchiol Eye Cream Gentle and fragrance-free
  • Anti-Aging

  • Mass market No hyperpigmentation-correcting ingredients for visible dark spots, uneven skin tone, or undereye circles
  • Fièra Bakuchiol Eye Cream Potent antioxidants which visibly fade dark spots, even skin tone, and brighten under eyes
  • Gentleness

  • Mass market Chemical additives which can cause reaction
  • Fièra Bakuchiol Eye Cream Gentle enough to be used under the eye area and around the brow

How to use /
tips & tricks

Step 1:


For best results and maximum moisture retention, you always want to apply to a washed and clean face. This allows the eye cream to be absorbed even faster. If using a serum, like our antioxidant Citrus Stem Cell Serum, apply it first and allow one minute for it to absorb.

Step 2:

Gently Apply

Apply one pump to finger and gently pat under and around the eye area with your ring finger until absorbed. This is a premium product so while it’s not thick or greasy, a little does go a long way.

Step 3:

Apply Moisturizer, SPF and Concealer

Apply your moisturizer and SPF as usual. We recommend combining the Bakuchiol Firming Eye Cream with our Apple Stem Cell Cream for even more skin-rejuvenating benefits. With newly hydrated, smooth, plump skin now underneath, your makeup goes on flawlessly and your face glows.

Step 4:

Enjoy Ageless Beauty

Go about your day knowing you're correcting the visible signs of aging and keeping your skin healthy over time.

Active skin care ingredients

Scientifically proven
ingredients for visibly tighter, brighter, and
younger-looking skin…

  • Diminish the appearance of wrinkles and visibly even skin tone


    As we age, our skin cell turnover decreases, causing lines, wrinkles, and dark spots to build up. Bakuchiol stimulates turnover, improving the appearance of your skin and giving it a more even tone.

  • Improve hydration & glow

    Flaxseed Oil

    Flaxseed oil contains Omega-3 fatty acids to hydrate dry skin, making it look and feel soft and silky. It also improves luminosity, giving the eye area a visibly brighter, more-youthful appearance.

  • Visibly Brighter Skin

    Licorice Root Extract

    Licorice root extract helps to sooth the skin. It's also effective in visibly brightening dark spots and helping reduce the appearance of pesky blemishes.

  • Visibly reduce the signs of aging


    Antioxidants like Bakuchiol, flaxseed oil and licorice root have powerful anti-aging benefits. They help keep the skin looking youthful longer.

  • Hydrate & tighten


    This “super moisturizer” attracts up to 1000x its weight in water! Which means maximum hydration and tighter, firmer, more healthy looking skin.

View All Ingredients

Fièra Bakuchiol Firming Eye Cream X

Water, CapryIic/Capric Triglyceride, Glycerin, PolyglyceryI-3 Distearate, Propanediot, Linum Usitatissimum Linseed Seed Oil, Cetearyl Alcohol, Bakuchiol, Dimethicone, Phenoxyethanol, Carbomer, Tocopheryl Acetate, Glyceryl Stearate Citrate, Ethylhexylglycerin, Sodium Hydroxide, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract


Phase 1:

Softness you can feel

Start your day with silky smooth and soft skin. If you wear makeup, your smooth skin will help it go on and stay on effortlessly. It’s a difference you can see and feel instantly.

Phase 2:

Melt away the appearance of wrinkles and fine lines

Each day your skin cells get healthier and more hydrated. As it tightens and your skin “plumps”, the appearance of wrinkles, fine lines, and crows feet are less visible and seem to melt away.

Phase 3:

Bright and beautiful even tone

Working behind the scenes with each application are proven ingredients to visibly brighten your eyes, fade away dark spots, and revitalize your youthful glow.

Phase 4:

Look younger longer

What seems like magic is just the modern miracle of skincare science. Using powerful, proven ingredients daily helps both visibly correct the signs of aging and make your skin look younger longer.


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