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Mature woman applying mascara

Best Mascara Tips for Women Over 40: Say Goodby...

Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...

Best Mascara Tips for Women Over 40: Say Goodby...

Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...

6 Subtle Beauty Tweaks to Look Instantly Fresher After 40

6 Subtle Beauty Tweaks to Look Instantly Freshe...

Who says you can’t look fresh, refined, and radiant at any age? Life after 40 brings wisdom, boldness, and personality. Wanting to enhance your look? That’s not vanity. That’s self-care!...

6 Subtle Beauty Tweaks to Look Instantly Freshe...

Who says you can’t look fresh, refined, and radiant at any age? Life after 40 brings wisdom, boldness, and personality. Wanting to enhance your look? That’s not vanity. That’s self-care!...

9 Skincare Myths You Should Stop Believing After 40

9 Skincare Myths You Should Stop Believing Afte...

If you've ever felt confused by skincare tips, you're not alone in this struggle.  One skincare expert suggests a detailed 10-step routine. Another one says it’s best to keep it...

9 Skincare Myths You Should Stop Believing Afte...

If you've ever felt confused by skincare tips, you're not alone in this struggle.  One skincare expert suggests a detailed 10-step routine. Another one says it’s best to keep it...

Choosing The Right Fièra Moisturizer

Choosing The Right Fièra Moisturizer

If you’ve heard all the hype about Fièra’s new MoistureWiser™ Skin Empowering Cream, you may be wondering exactly what it is and how it compares to our top rated Apple...

Choosing The Right Fièra Moisturizer

If you’ve heard all the hype about Fièra’s new MoistureWiser™ Skin Empowering Cream, you may be wondering exactly what it is and how it compares to our top rated Apple...

Valentine’s Day Makeup Mistakes to Avoid After 40

Valentine’s Day Makeup Mistakes to Avoid After 40

Chocolate, flowers, jewelry, and… makeup? Valentine’s Day is the perfect time to celebrate love. Whether you plan a romantic dinner or a fun night out with friends, your goal is...

Valentine’s Day Makeup Mistakes to Avoid After 40

Chocolate, flowers, jewelry, and… makeup? Valentine’s Day is the perfect time to celebrate love. Whether you plan a romantic dinner or a fun night out with friends, your goal is...

What Alcohol Really Does to Your Skin

What Alcohol Really Does to Your Skin

Whether you enjoy a glass of wine (or two) every night or you’re the occasional cocktail sipper, the truth about what alcohol does to your skin might surprise you.  Because...

What Alcohol Really Does to Your Skin

Whether you enjoy a glass of wine (or two) every night or you’re the occasional cocktail sipper, the truth about what alcohol does to your skin might surprise you.  Because...

Double-Duty Beauty: 5 Easy Ways to Get More From Your Makeup

Double-Duty Beauty: 5 Easy Ways to Get More Fro...

TRUTH: You don’t need to lug around an 8.5 pound handbag full of makeup to achieve a flawless look wherever you go (no judgement if you do though!). But seriously...

Double-Duty Beauty: 5 Easy Ways to Get More Fro...

TRUTH: You don’t need to lug around an 8.5 pound handbag full of makeup to achieve a flawless look wherever you go (no judgement if you do though!). But seriously...

The Overlooked Reason Why Lips Lose Volume After 40

The Overlooked Reason Why Lips Lose Volume Afte...

If you notice that your lips are losing shape and volume, there could be an overlooked reason why.  See, here’s what most people don’t know: Menopause can impact the look...

The Overlooked Reason Why Lips Lose Volume Afte...

If you notice that your lips are losing shape and volume, there could be an overlooked reason why.  See, here’s what most people don’t know: Menopause can impact the look...

6 Ways Artificial Intelligence (AI) is Transforming Skincare for Women Over 40

6 Ways Artificial Intelligence (AI) is Transfor...

Technology and artificial intelligence are having a major impact on skincare science. Here's how YOU can benefit NOW. 

6 Ways Artificial Intelligence (AI) is Transfor...

Technology and artificial intelligence are having a major impact on skincare science. Here's how YOU can benefit NOW. 

Over 40? Stop Wasting Time (And Money) on Complicated Skincare Routines

Over 40? Stop Wasting Time (And Money) on Compl...

If you want smoother, younger-looking skin, you’ve likely heard it all — five serums here, three creams there, and countless fancy add-ons. But are they all worth it? Here’s the...

Over 40? Stop Wasting Time (And Money) on Compl...

If you want smoother, younger-looking skin, you’ve likely heard it all — five serums here, three creams there, and countless fancy add-ons. But are they all worth it? Here’s the...

Mature woman smiling while holding half of an orange

Are Vitamin C Serums actually worth it?

Remember those summer days as a kid, when fruity snacks were everything? That zesty burst that just made the day better. Flash forward a few years, and we still crave...

Are Vitamin C Serums actually worth it?

Remember those summer days as a kid, when fruity snacks were everything? That zesty burst that just made the day better. Flash forward a few years, and we still crave...

Beyond Cucumber Slices: 7 Little-Known Ways to Tackle Under-Eye Bags That Actually Work.

Beyond Cucumber Slices: 7 Little-Known Ways to ...

Under-eye bags. We all hate them. And want to see them gone for good. So, what can you do?  For starters, you’re probably familiar with all the common “solutions” (or...

Beyond Cucumber Slices: 7 Little-Known Ways to ...

Under-eye bags. We all hate them. And want to see them gone for good. So, what can you do?  For starters, you’re probably familiar with all the common “solutions” (or...

How to Stop Holiday Stress from Stealing Your Skin’s Radiant Glow

How to Stop Holiday Stress from Stealing Your S...

Don't let the holiday stress and change in routines steal your skin's natural glow! Follow these easy tips to look and feel your best as you move into the new...

How to Stop Holiday Stress from Stealing Your S...

Don't let the holiday stress and change in routines steal your skin's natural glow! Follow these easy tips to look and feel your best as you move into the new...

Five Tips for Voluminous, Youthful Looking Lips

Five Tips for Voluminous, Youthful Looking Lips

Beauty trends in the cosmetic world come and go like the seasons. By the time you just get used to it, a new one begins. And that’s fine, when all...

Five Tips for Voluminous, Youthful Looking Lips

Beauty trends in the cosmetic world come and go like the seasons. By the time you just get used to it, a new one begins. And that’s fine, when all...

How I Transformed the Look of My Lips After 45 Without Lip Filler

How I Transformed the Look of My Lips After 45 ...

My thinning lips sent me down a rabbit hole to explore my options and sent me two valuable lessons. Number 1 - filler is not for me! Number 2 -...

How I Transformed the Look of My Lips After 45 ...

My thinning lips sent me down a rabbit hole to explore my options and sent me two valuable lessons. Number 1 - filler is not for me! Number 2 -...

Top Tips for Full, Hydrated Lips This Winter

Top Tips for Full, Hydrated Lips This Winter

Winter is creeping in for many, and creeping in with it is the annual struggle of dry, cracked and chapped lips. Which is a problem for any age, but if...

Top Tips for Full, Hydrated Lips This Winter

Winter is creeping in for many, and creeping in with it is the annual struggle of dry, cracked and chapped lips. Which is a problem for any age, but if...

5 “Youth Restoring” Superfoods for More Energy & Glowing Skin After 40

5 “Youth Restoring” Superfoods for More Energy ...

Let’s be real: as we get older, things change. Our skin isn’t as firm, our energy isn’t what it used to be, and those fine lines—well, they aren’t so fine...

5 “Youth Restoring” Superfoods for More Energy ...

Let’s be real: as we get older, things change. Our skin isn’t as firm, our energy isn’t what it used to be, and those fine lines—well, they aren’t so fine...

How 5 Small Daily Habits Can Transform Your Menopause Experience

How 5 Small Daily Habits Can Transform Your Men...

Menopause can be a challenging time for many women. Hot flashes, mood swings, sleep issues, and joint pain are just some common symptoms that make this phase of life tough....

How 5 Small Daily Habits Can Transform Your Men...

Menopause can be a challenging time for many women. Hot flashes, mood swings, sleep issues, and joint pain are just some common symptoms that make this phase of life tough....

The 7 “Missing” Supplements Women Over 40 Need to Take Every Day to LOOK & FEEL Fabulous. Plus, an Easy Way to Get Them All… Even if You’re Super Busy!

The 7 “Missing” Supplements Women Over 40 Need ...

Plus, an Easy Way to Get Them All… Even if You’re Super Busy! Turning 40 can bring a lot of wonderful changes, but it also shifts what our bodies need...

The 7 “Missing” Supplements Women Over 40 Need ...

Plus, an Easy Way to Get Them All… Even if You’re Super Busy! Turning 40 can bring a lot of wonderful changes, but it also shifts what our bodies need...

Makeup Habits That Might Be Aging You

Makeup Habits That Might Be Aging You

Careful - these makeup mistakes can easily add 5-10 years to your perceived age! Here are thoughtful alternatives to keep you looking and feeling youthful and confident.

Makeup Habits That Might Be Aging You

Careful - these makeup mistakes can easily add 5-10 years to your perceived age! Here are thoughtful alternatives to keep you looking and feeling youthful and confident.

The Best Oils for Mature Skin: Nourish and Repair Your Skin Naturally

The Best Oils for Mature Skin: Nourish and Repa...

As we grow older, our skin changes. It starts to feel drier, look less firm, and show signs of fine lines or wrinkles. But don’t worry! Having a healthy, glowing...

The Best Oils for Mature Skin: Nourish and Repa...

As we grow older, our skin changes. It starts to feel drier, look less firm, and show signs of fine lines or wrinkles. But don’t worry! Having a healthy, glowing...

Top Skin Treatments Women Over 40 are Getting: Botox, Fillers, & More

Top Skin Treatments Women Over 40 are Getting: ...

As we age, our skin begins to show signs of change. Women over 40 often start to see fine lines, wrinkles, dark spots, and sagging skin. These changes are natural,...

Top Skin Treatments Women Over 40 are Getting: ...

As we age, our skin begins to show signs of change. Women over 40 often start to see fine lines, wrinkles, dark spots, and sagging skin. These changes are natural,...

Can an Apple a Day Keep the Esthetician Away?

Can an Apple a Day Keep the Esthetician Away?

We have often heard the saying, “An apple a day keeps the doctor away.” It’s a thing that reminds us of the health benefits of eating apples regularly, as they...

Can an Apple a Day Keep the Esthetician Away?

We have often heard the saying, “An apple a day keeps the doctor away.” It’s a thing that reminds us of the health benefits of eating apples regularly, as they...

How to Choose a Vitamin C Serum Like a Dermatologist

How to Choose a Vitamin C Serum Like a Dermatol...

  Dermatologists consider Vitamin C Serum to be a non-negotiable in any skincare routine, and for good reason(s). It brightens your complexion: Vitamin C inhibits melanin production, which can reduce...

How to Choose a Vitamin C Serum Like a Dermatol...

  Dermatologists consider Vitamin C Serum to be a non-negotiable in any skincare routine, and for good reason(s). It brightens your complexion: Vitamin C inhibits melanin production, which can reduce...

Woman in mirror applying cream to face

The Truth About Taking Collagen After 40

Is it possible to age in “reverse”? This way, instead of looking “older” every year, your appearance improves with each birthday? Sounds far fetched, but research shows collagen could be...

The Truth About Taking Collagen After 40

Is it possible to age in “reverse”? This way, instead of looking “older” every year, your appearance improves with each birthday? Sounds far fetched, but research shows collagen could be...