Privacy Policy

Last Updated 9th March 2023

This Privacy Policy ("Privacy Policy") describes the data collection, use, sharing and protection practices of Fièra Cosmetics Inc. ("Fièra Cosmetics", "we", "our", "us") and applies to, including any sub domains thereof, affiliated websites, and mobile applications (collectively, the “Website”), and any content, products or services made available through the Website.  We refer to the information, products and services made available through the Website as “Services” in this Privacy Policy.  We use the words “you” and “your” to mean you, the reader, and other visitors to our Website and users of our Services who are, in all cases, over the age of 18. This age requirement is discussed in more detail later in this Privacy Policy.

By visiting the Website and requesting Services through the Website, you agree to the terms of this Privacy Policy, as they may be amended from time to time. As Fièra Cosmetics updates or expands its Website or Services, this Privacy Policy may change and the changes are effective upon posting. If we feel it is appropriate, or if the law requires, we’ll also provide a summary of changes we’ve made near the end of the new Privacy Policy as well. If Fièra Cosmetics determines that such changes materially affect your privacy rights, we will provide additional notice to you.  This Privacy Policy is incorporated into, and part of, the Website Terms and Conditions which govern your use of this Website in general. This Website is intended for users who are located in the United States of America. The Privacy Policy shall be interpreted under the laws of the United States.


You can use the links below to navigate to areas of this Privacy Policy that apply specifically to you, or which may otherwise be of interest:














THE Information We Collect

Fièra Cosmetics obtains information about you when you use our Services.  Please note that we need certain types of information so that we can provide Services to you.  If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use all or part of our Services.

  1. Information You Voluntarily Provide to Us

Fièra Cosmetics collects the following types of information directly from you:

  • Name, mailing address, telephone number and email address;
  • Billing information, such as credit or debit card number, bank account and routing numbers, and identity verification information that is collected though our payment processors on our behalf;
  • Log-in credentials;
  • Information about purchases or other transactions with Fièra Cosmetics;
  • Information about your customer service and maintenance interactions with us;
  • User-generated content you post in public online forums on our Services;
  • Inferences drawn from information that you provide to us;
  • Professional and employment-related data; and
  • Any other information you choose to directly provide to us in connection with your use of the Services.

Fièra Cosmetics does not actively collect any sensitive personal information about any of its users.

  1. Information We Collect Through Automated Means

Fièra Cosmetics and our partners (service providers or third-party companies that work on our behalf) use a variety of technologies to assist in collecting information about your use of the Services and the devices you use to access the Services.

Visitor Data. When you use our Website, we collect information that will help us understand and analyze your experience interacting with our Services.  For example, we may collect information related to domain names, the type of browsers used to access the Services, operating system software, browser plug-ins, cookie preferences, search engine keywords, the pages you viewed and amount of time spent on particular pages, terms you use in you searches on our Website, and similar information.  

Location Information. When you use the Services, we and our service providers may automatically collect general location information (e.g., IP address, city/state and or postal code associated with an IP address) from your computer or mobile device. This information allows us to enable access to content that varies based on a user’s general location (e.g., to provide you with accurate sales tax information and to deliver content customized to your location).

Cookies.  “Cookies” are a feature in your browser software. We, or our partners, may write cookies that may store small amounts of data on your computer about your visit to any of the pages of the Website. Cookies assist us in tracking which of our features appeal the most to you and what content you may have viewed on past visits. When you visit this Website again, cookies can enable us to customize our content according to your preferences.

We may use cookies to:

  • keep track of the number of return visits to this Website;
  • accumulate and report aggregate, statistical information on Website usage;
  • to deliver relevant content and advertising for products on the Services, as well as on other websites you visit and other applications you use;
  • deliver specific content to you based on your interests or past viewing history; and
  • save your password for ease of access to the Website.

You can disable certain cookies, although the Website may not function properly for you. Your browser preferences can be modified to accept or reject all cookies, or request a notification when a cookie is set. In order to use all of the features and functionality of Fièra Cosmetics’ Website, you need to accept cookies.

Web Beacons. A web beacon, sometimes called a tracking pixels, is a programming code that can be used to display an image on a web page, but can also be used to transfer your unique user identification to a database and associate you with previously acquired information about an individual in a database. This allows Fièra Cosmetics and our third-party service providers to track certain websites you visit. Web beacons are used to track online behavioral habits for marketing purposes to determine products or services you may be interested in. In addition to using web beacons on web pages, we also use web beacons in email messages sent to individuals listed in Fièra Cosmetics’ database.


Other Online Tools. Fièra Cosmetics may also use a web server log or an SDK. A webserver log is a file where website activity is stored. An SDK is a set of tools and/or code that we embed in our software to allow third parties to collect information about how people interact with our Services.

As we continue to develop the Website and our Services, Fièra Cosmetics may implement additional methods to gather information about the Fièra Cosmetics community.

  1. Information We Collect From Third Parties Such As Social Media and other Content Platforms

Fièra Cosmetics maintains a presence on a variety of social media platforms.  When you “like” or “follow” us on Instagram, YouTube, or other social media platforms, we may collect some information about you. We may also receive information about you from third party companies such as data analytics providers and data brokers.  This information includes your name, email address, any comments or content you post that is relevant to Fièra Cosmetics. We also collect your information if you sign up for a promotion and submit information to us through one of our social media accounts. 


The following paragraphs describe how Fièra Cosmetics uses your information in connection with our Services.

General Use. Fièra Cosmetics will use your information as necessary to carry out and manage its Services and to contact you. This includes, creating user accounts or profiles as well as using your information to verify and administer your account or profile, including processing payments, validating your compliance with the terms and conditions, fulfilling orders for merchandise (if applicable), processing transactions, and screening orders and transactions for potential risk or fraud. We will use your information to communicate with you about Fièra Cosmetics’ Services, your use of the Services or your inquiries related to the Services. Fièra Cosmetics will use your information to ensure that content from our Services is presented in the most effective manner for you and for your computer or device, allow you to participate in interactive features of our Services (when you choose to do so), and as part of our efforts to keep our Services safe and secure. Fièra Cosmetics does not create user profiles that are in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.

Improve Fièra Cosmetics’. Services. Fièra Cosmetics continuously seeks to improve its Services.and optimize its Website. To do so, we conduct research to understand the effectiveness of our Services, improve our Services, and to better understand the Fièra Cosmetics community. If we publish the results of our research to others, such research will be presented in a de-identified and aggregate form such that individual users cannot be identified.

Promotional Communications.  We will use your personal information to communicate with you by email, postal mail, phone, or text message with targeted advertisements or marketing communications we believe may be of interest to you, such as surveys, promotions, special events or our products and Services and those of our affiliates or third-party partners, and any of their related businesses. By creating an account and using this Website, you are giving your express permission to Fièra Cosmetics and their agents or vendors the right to contact you with targeted advertising materials by email, text message (SMS), telephone or cellphone, including the use of automated, predictive, programmable, or similar (“robodialers”) dialers or dialing software, or any other means of communication we may utilize to provide promotional offers.  To the extent applicable, you expressly acknowledge that you are solely responsible for all charges billed by your mobile service provider. If you no longer wish to receive promotional communications by email, please follow the unsubscribe link located at the end of an email message.  If you no longer wish to receive text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from Fièra Cosmetics.

Marketing/Performance Analysis & Data Analytics.  We will use your information to help us better understand your interests and needs, such as by engaging in analysis and research regarding use of the Services.  We may use your information to measure or understand the effectiveness of advertising and content we serve to you and others, and to deliver and customize relevant advertising and content to you.  For example, we may generate analytics about how our customers browse and interact with the Website, and to evaluate the success of any marketing and advertising campaigns we pursue.

Fraudulent Activity. We will use your information to protect Fièra Cosmetics, its partners, its users, and non-users against fraudulent activity or acts that Fièra Cosmetics believes to be in breach of applicable laws, rules, and codes or of its Terms of Services.

Combined Information. For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use and share such combined information in accordance with this Privacy Policy.

Aggregate/De-Identified Data. We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors.

Data Analytics And Advertising

  1. Data Analytics

We may use third-party web analytics services on our Services to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; try to locate the same unique users across multiple browsers or devices to better tailor services and features; and provide certain features to you.  If you have a Google account with personalized advertising enabled, through Google Signals, Google will also be able to gather for us analytics and engagement information from across the various devices you use to access the Services. To prevent Google from using your information for analytics (including cross-device tracking for personalization purposes), you may install the Google Analytics Opt-out Browser Add-on by clicking here. And to opt out of Google Signals, please open your “Settings” app, locate and tap “Google,” select “Ads,” and turn ON “Opt out of Ads Personalization.”  You may also be able to disable cross-device tracking through your Android or Apple device-based settings.

If you receive email from us, we may use certain analytics tools, such as clear GIFs to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

  1. Online Advertising

The Services may integrate third-party advertising technologies (e.g., ad networks and ad servers such as Facebook, Google Ad Words, and others) that use cookies and other technologies to deliver relevant content and advertising for products on the Services, as well as on other websites you visit and other applications you use. The ads may be based on various factors such as the content of the page you are visiting, information you enter such as your searches, demographic data, and other information we collect from you. These ads may be based on your current activity or your activity over time and across other websites and online services.

We sometimes provide our customer information (such as email addresses) to service providers, who may “match” this information in hashed form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.

We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your device you use to access the Services by non-affiliated third-party advertising network services. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or the Your Online Choices link.

Please note that if you exercise the opt-out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.

  1. Mobile Advertising

When using mobile applications from us or others, you may also receive tailored in-application advertisements. We may use third-party service providers to deliver advertisements on mobile applications or for mobile application analytics. Each operating system, iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices provides its own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to control receiving personalized in-application advertisements; thus, you should contact the platform provider for further details on opting out of tailored in-application advertisements. You may review the support materials and/or the device settings for the respective operating systems to opt-out of tailored in-app advertisements.

  1. Email and Text Message Marketing

By submitting your email address and/or phone number through the Website, you are expressly consenting to receive emails from Fièra Cosmetics, including from Fièra Cosmetics’ affiliates. To opt-out of receiving email messages from us click on the “Unsubscribe” link contained in each email. No email addresses will be shared with any other senders or third parties.

  1. Notice Concerning Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, and that is why we provide the variety of opt-out mechanisms listed above. There is, however, currently no universal standard for sending and receiving DNT signals. As such, we cannot promise that we respond to all DNT signals, but do recognize and respond when required, such as when HTTP header fields or Java objects are used.


Fièra Cosmetics may share your information in the following ways:

Affiliates & Related Business Entities. We may share the information we collect with our affiliates or related business entities for the purposes of delivering products or services to you, ensuring a consistent level of service, and to enhance our products, services, and your customer experience.

Service Providers.  We provide access to or share your information with select service providers who use the information to perform services on our behalf. They provide a variety of services to us, including billing, sales, marketing, advertising, analytics, research, customer service, shipping and fulfillment, data storage, IT and security, fraud prevention, payment processing, and auditing and legal services.

Third Parties. We may share the information we collect with third parties for the purposes of delivering services such as advertising which includes cross contextual behavioral advertising on our behalf.

Legal Compliance.  By using the Service, you acknowledge and agree that we may access, retain, and disclose information we collect and maintain about you if reasonably necessary to comply with a subpoena or court order, to enforce our Terms of Use, Privacy Policy, or Fièra Cosmetics’ legal rights.

Business Transfers. As Fièra Cosmetics continues to grow, we may buy, merge, or partner with other companies. In such transactions, your information may be among the assets that are transferred. 

Public Forums. Certain features of our Services make it possible for you to share comments publicly with other users. Any information that you submit through such features is not confidential, and we may use it for any purpose (including in testimonials or other marketing materials). For example, if you submit a product review on one of our Websites or blogs, we may display your review (along with the name provided, if any) on other Fièra Cosmetics websites and on third-party websites. Any information you post openly in these ways will be available to the public at large and potentially accessible through third-party search engines. Accordingly, please take care when using these features.

Aggregate/De-Identified Information.  We reserve the right to create Aggregate/De-Identified Data from the information we collect through the services and our sharing of such Aggregate/De-Identified Data is in our sole discretion.


Over the past twelve months, Fièra Cosmetics has disclosed the data categories described within this Privacy Policy to third parties for business purposes relating to the (i) audits of services provided by third parties including counting ad impressions, (ii) security and integrity of Fièra Cosmetics’ operations, where required, as well as improving, upgrading or enhancing the service or device that is owned by us (iii) fixture of any technical issues being faced by Fièra Cosmetics (iv) provision of services on behalf of Fièra Cosmetics including advertising and marketing services where permitted, and (v) internal research and improvements.

Fièra Cosmetics does not sell your data in exchange for monetary consideration. In order to support tailored advertisements, offers, or content that you may find interesting when you browse the internet, Fièra Cosmetics shares certain personal information with our trusted third party partners that support online advertising, data co-operatives, mobile advertising, data analytics, social media engagement, data brokers advertising networks or any other activity that may be considered cross-behavioral advertising. This transfer could be defined as a sale, sharing for cross-context behavioral advertising or targeted advertising.

In support of the activities listed above, over the past twelve months, Fièra Cosmetics has shared or sold the following categories of personal information: (i) identifiers, (ii) inference data, (iii) user activity, (iv) commercial information, (v) demographic data, (vi) contact information, (vii) user account information, (viii) proximate location data, and (ix) professional data. For more information on how to exercise your rights in relation to the sharing or sale of your personal information, please see the section “Exercise Your Privacy Rights” below.


The Website and email messages that you receive from Fièra Cosmetics may sometimes contain hypertext links to the websites of third parties. Fièra Cosmetics is not responsible for the privacy practices or the content of such other websites. Linked websites may contain links to websites maintained by third parties. Such links are provided for your convenience and reference only. Fièra Cosmetics does not operate or control in any respect any information, software, products or services available on such third-party websites. The inclusion of a link to a website does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.


The Website and email messages that you receive from Fièra Cosmetics may sometimes contain hypertext links to the websites of third parties. Fièra Cosmetics is not responsible for the privacy practices or the content of such other websites. Linked websites may contain links to websites maintained by third parties. Such links are provided for your convenience and reference only. Fièra Cosmetics does not operate or control in any respect any information, software, products or services available on such third-party websites. The inclusion of a link to a website does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.


We control and operate the online and mobile resources from within the United States of America (the “U.S.”). Information collected through the Website and Services may be stored and processed in the United States or any other country in which we or our vendors maintain facilities. Although we do not actively block or monitor visitors from other countries, the Website is directed only at visitors from the U.S. As such, this Privacy Policy is consistent with U.S. law and practice and is not adapted to other laws (including European data security and privacy laws). Fièra Cosmetics will apply the applicable laws of the U.S. including as embodied in this Privacy Policy in place of data protections under your home country's law. That is, you freely and unambiguously acknowledge that this Privacy Policy, not your home country's laws, controls how we will collect, store, process, and transfer your personal information. Similarly, the English language version of this Privacy Policy is the controlling version regardless of any translation you may attempt.


Fièra Cosmetics takes privacy seriously. Where applicable, data subjects have certain rights which they can request for Fièra Cosmetics to fulfill. These request can be made by either the data subject or an authorized agent. These rights include:

  • The Right to Know. You have the right to request that Fièra Cosmetics disclose the personal data that Fièra Cosmetics has collected about you;
  • The Right to Amend. You have the right to correct any information that Fièra Cosmetics stores about you;
  • The Right to Delete. You have the right to request that Fièra Cosmetics delete information that it maintains about you, subject to certain exceptions; and
  • The Right to Opt Out Of Your Personal Information Being Sold or Shared. You may opt-out of Fièra Cosmetics sharing or selling your information.

In order to exercise any of the rights detailed above, please email . We will use your email as proof of verification unless otherwise prohibited. Exercising your rights under this section will not result in any discrimination by Fièra Cosmetics . We will treat you the same as any other user.

If you disagree or dispute a decision that has been made on the scope or application of the rights described in this clause, you may appeal this decision by contacting


Federal law imposes special restrictions and obligations on commercial website operators who direct their operations toward, and collect and use information from children under the age of 13. We take those age-related requirements very seriously, and, consistent with them, do not intend for our Website or Services to be used by children under the age of 18, and certainly not by anyone under the age of 13. Moreover, we do not knowingly collect personal information from minors under the age of 18. If we become aware that anyone under the age of 18 has submitted personal information to us via our Website or Services, we will delete that information and not use it for any purpose whatsoever. We encourage parents and legal guardians to talk with their children about the potential risks of providing personal information over the Internet.


Fièra Cosmetics shall only store personal information for so long as it is required. This is determined by considering the purposes for which it was obtained in accordance with applicable laws. Our retention period is based on (1) the nature of our relationship with the data subject and (2) any legal obligations we are bound to fulfill.


If you have questions about this Privacy Policy or Fièra Cosmetics’ privacy practices, please contact us at:

Fièra Cosmetics Inc.
P.O. Box 3335
Buffalo, NY 14240-3335