If you're over 40, it's time to switch to cream-based makeup. Cream-based makeup provides good coverage while still looking natural and helps moisturize the skin. This is important as our skin tends to become dehydrated and wrinkled, and drying liquid formulas only exaggerate these skin concerns. Cream-based makeup can help conceal wrinkles and other signs of aging, making you look younger and radiant. If you're looking for a new makeup routine, consider giving cream-based makeup a try!
Here are a few reasons why we love cream-based makeup
It’s less likely to cake or crease
For many women over the age of 40, finding the right makeup can be a challenge. The skin changes as we age, becoming drier and more prone to wrinkles and fine lines. This can make it difficult to find a foundation that provides good coverage without looking cakey or accentuating dry patches making cream-based makeup an ideal solution for mature skin. It helps to even out skin tone and disguise imperfections while providing a natural-looking finish.
Cream concealers and foundations are often more hydrating than their liquid counterparts, which is essential for mature skin prone to dryness. So if you're on the hunt for makeup that will help you achieve a flawless complexion, don't overlook cream-based makeup - it just might be your perfect match.
Fiera Luxury Concealer is a cream concealer + foundation that was specifically made for 40+ skin. It’s hydrating formula conceals fine lines and wrinkles with light refracting pigments, and flawlessly hides dark spots, redness and blemishes without caking, or creasing. It also contains high quality anti-aging ingredients that improve skin’s tone and texture with continued use.
It stays fresh looking for longer
Cream-based makeup is ideal for those who want a long-lasting, smudge-proof look. The thick, creamy consistency helps it stay in place, even during the hottest days or when you're dancing the night away. Plus, cream-based makeup is easy to apply - swirl it onto your brush or fingers and blend it into your skin.
Fiéra Luxury Concealer gives full coverage with extremely minimal product… for a radiant, weightless finish that lasts all day long.
It’s a more natural, youthful-looking finish
Regarding makeup, cream-based products are often seen as the best of both worlds. They're non-drying nature makes them easy to apply and blend, so you can achieve a natural, your-skin-but-better look without spending hours in front of the mirror. But because they are so different from liquid formulas, it can take a bit of practice to figure out just the right amount.
Unlike powder or liquid products, cream-based makeup won't settle into fine lines or creases. Instead, it provides buildable coverage that you can customize to suit your needs. Whether you're looking for a light touch-up or a full-coverage look, cream-based makeup is a versatile option that will still leave you looking natural. And because they are more hydrating, they give a bit of a dewy finish that mimics that natural glow of youthful skin.
It increases confidence
In an industry where most makeup products are made for, tested on and marketed to younger women, cream makeup is a formula that’s made to better suit mature skin. So if you’re over 40 and still looking for liquid formulas that suit your “old” skin type (like oily, combination or dry), consider instead serving your beautiful new skin type: mature. By doing this, you can shave years off your perceived age, and feel beautiful and confident in your skin now.
Fièra is committed to providing the best anti-aging skincare products for mature skin
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